Journal de finance et de marketing

Financial product innovation: Driving transformation in the financial landscape

• Qinglong Songran*

Attracting and retaining clients: Best practices for financial services marketing

• Samar Ahmad*

Leveraging digital channels for effective financial services marketing

• Satish Rao*

The art of storytelling in financial services marketing

• Yang Chang*

Standing out in a crowded market: Effective marketing for financial services firms

• Samar Ahmad

Winning Over Customers with Compelling Financial Services Marketing

• Satish Rao

The Future of Financial Services Marketing: Trends and Predictions

• Yang Chang

Growth in the Financial Services Industry: The Role of Marketing

• Xiaohang Bao

The Role of Social Media in Financial Services Marketing: Opportunities and Risks

• Bhargav Paritala